Superior Value with a Personal Touch

Our Company Started in the Netherlands

In 1939, a Dutch high school teacher and coach named Roelof Postmaa took his senior class on a trip from Holland to France. The students had a wonderful time and after several successful student trips, the parents asked if they could participate. These early beginnings seeded the tour operating business now known as Image Tours.

Image Tours in the U.S.A.

In 1960, Mr. Postmaa's son, Roelof (Rudy) Postmaa Jr., opened an office in Grand Rapids, Michigan, to offer reasonably-priced European tours to Americans. As of 2002, Rudy entrusted the management of Image Tours to his daughter and son-in-law, Monique and Mike Kasmauskis. In 2023, ownership and leadership was transferred to Patrick and Beth Mcintyre, preserving the Image Tours tradition of being a family owned and operated business.

Superior Value with a Personal Touch

From the very beginning, the mission of Image Tours has been to provide "Superior Value with a Personal Touch." We have always remained loyal to this objective and continue to make every effort to provide carefree, memorable, and authentic European travel experience at an affordable price. Our meticulous selection of hotels and service providers translates into the highest quality at the lowest price. In addition, we guarantee the Tour price at time of deposit and the Tour & Air inclusive price at time of final payment. See the Price Guarantee.

Heart of Europe® Experts

Image Tours specializes in fully escorted tours of Europe. In addition to our signature HEART OF EUROPE® Tour, we offer a variety of other European itineraries. For a complete list of tours continue viewing our website.

Experience of a Lifetime

While traveling with Image Tours, you will stay in specially-selected hotels; encounter popular landmarks as well as historical sites; and engage in culturally significant experiences. Image Tours helps you immerse in the local ambiance while also being mindful of your comfort, with care given to details such as thoughtfully-planned menus and requesting water be placed on tables at meals (which is not customary in Europe). Additionally, Tour Managers, hotels and other service providers are specially trained to facilitate smooth check-ins and departures at the hotels. These are just a few examples of the behind-the-scenes details that create the “experience of a lifetime.”

An Authentic European Experience

All our Tour Managers are European and are committed to showing you "their" Europe, from the time they greet you upon your arrival until the time you check in for your return flight. In addition to several European languages, all our Tour Managers speak English fluently.

What People Say About Image Tours

We list over 100 comments from recent travelers on pages 54 to 59 of the electronic brochure. These travelers have given us permission to list their contact information so that you can contact them directly and ask them about their experience with Image Tours. We pay close attention to our traveler's comments. These insights are an invaluable tool used to continue polishing our tours to perfection. Similar to the quality of a diamond being measured by the four C's of Carat, Clarity, Color and Cut, we measure the quality of our tours by the four P's of Planning, Preparation, Performance and Personal Touch.

Well-Balanced Itineraries

We strive for a pleasant balance between organized sightseeing, free time for relaxation, and the pursuit of individual exploration. The average time you will spend on the motor coach between stops is usually two hours or less.

Pre-Tour Information

Image Tours is known for providing travelers with comprehensive pre-tour information, such as Frequently Asked Questions. After receiving your Traveler Information, accepted Terms & Conditions and deposit, Image Tours provides a Confirmation statement and our unique Touroclopedia® preparation tips. Trip Documents will be available during the month prior to the tour departure date, including final details to guide you through a smooth and enjoyable travel experience. At Image Tours, we believe an informed and prepared traveler is a happy traveler.