A Tradition of Excellence Since 1939

Roelof Postmaa, Sr., an educator in The Netherlands, founded Image Tours in 1939 in Amsterdam. He began taking his students and their parents on trips as a hobby. Recognizing people’s need for guidance in planning their travels, Mr. Postmaa developed a successful business hosting tours throughout Europe. He firmly believed that travel broadens one’s horizon and enriches one’s mind.

Mr. Postmaa’s son, Roelof Jr., began assisting his father in the family business while still in high school. Roelof Jr. opened an office in Grand Rapids, Michigan in 1960 and began offering the company’s signature HEART OF EUROPE ® tour to groups such as fraternal organizations, employee associations, churches, school choirs, orchestras, and marching bands.

In 1986, the company began partnering with travel agencies to offer their escorted Europe tours to the general public, thereby becoming firmly established throughout the United States. Today, Image Tours is led by Monique Kasmauskis, the daughter of Roelof Jr., and her husband, Mike. They, along with all the Image Tours associates, are dedicated to providing Superior Value with a Personal Touch. Thanks to this dedication, Image is often praised by both travelers and travel agents for courteous service, meticulous traveler preparation, and flawless execution of its tours. Our HEART OF EUROPE ® tour is now in its 61st year, and has been enjoyed by thousands of first-time travelers to Europe. In addition to the HEART OF EUROPE ® tour, Image Tours offers several other fine European tours (click here to browse our tours).

Founder of Image Tours Image Building


Debbie & Joe Miller

HEART OF EUROPE® Circle Tour - Sep-2023

Verified Traveler
Absolutely fantastic time. Trip was expertly planned. Our tour guide was the best guide ever. This was our 6th trip to Europe and, by far, one of the very best. Would highly recommend this tour.
Catherine & Ken Holmstrom

Scandinavia & Baltic Highlights Tour - May-2019

Verified Traveler
The coach driver was extremely skilled at driving and knowledgeable of roads in every town.
Don & Nancy Van Heel

Spain & Portugal Tour - Apr-2017

Verified Traveler
We have taken five tours with IMAGE . . . Beautiful scenery, very interesting history, excellent local guides.
Dennis & Elizabeth Carroll

HEART OF EUROPE® Circle Tour - Apr-2019

Verified Traveler
The food was outstanding! Much better than ever expected! Great variety from the area and it was delicious!
Elaine Norling


Verified Traveler
I've recommended Image Tours to my friends and family. It was a well planned, organized and all around fabulous trip.
Evelyn Gallagher


Verified Traveler
Everything on the tour was well-planned with the traveler in mind regarding length of days/hotel stays and tours, accommodations, tour manager (very well-versed in the each country's history, culture,...
Thomas & Millie

Repeat Traveler - Sep-2019

Verified Traveler
Been traveling through Europe with Image Tours now for 12 years....never an issue...absolutely a Five Star Company.. will be continuing my travels with them.