A Tradition of Excellence
Since 1939

Roelof Postmaa, Sr., an educator and sports coach in The Netherlands, became involved with tour planning in 1939, while taking students on trips from the Netherlands to other parts of Europe. As the interest grew, the parents asked to join these trips. Recognizing people’s need for guidance in planning their travels, Mr. Postmaa developed a successful business hosting tours throughout Europe. He firmly believed that travel broadens one’s horizon and enriches one’s mind.

Mr. Postmaa’s son, Roelof Jr., began assisting his father in the family business while still in high school. During a student exchange program, Roelof Jr. (known as “Rudy” in the USA) came to realize there was an interest for European touring in the USA. Rudy opened an office in Grand Rapids, Michigan in 1960, organizing the company’s signature HEART OF EUROPE ® tour for groups such as schools, alumni, students, choirs, orchestras, marching bands, churches, and employee associations.

In 1986, the company began partnering with travel agencies to offer their escorted Europe tours to the general public, thereby becoming firmly established throughout the United States. By the summer of 1989 Rudy’s daughter, Monique, was working full time, running the day-to-day operations, bringing the third generation of the founding family into the business. Then in 2002, Monique and her husband, Mike (who had been managing Image Tours’ sales efforts since 1995), took over leadership of the business and continued to offer European tours through travel agency partners, in the model established by Monique’s father.

Since December of 2023, Image Tours has been led by Patrick McIntyre, who along with his wife, Beth, purchased the business from Monique and Mike, continuing the legacy of being a family-owned and operated company. Patrick and Beth, along with all the Image Tours associates, continue to be dedicated to the core value of Image Tours of providing Superior Value with a Personal Touch. Thanks to this dedication, Image is often praised by both travelers and travel agents for courteous service, meticulous traveler preparation, and flawless execution of its tours. Our HEART OF EUROPE ® tour has been running annually since 1960 and has been enjoyed by thousands of travelers looking for an introduction to the old world of Europe at a great value. In addition to the HEART OF EUROPE ® tour, Image Tours offers several other fine European tours (browse our tours).

Chris Jacobson

Scandinavian & Baltics Highlights Tour - May-2025

Verified Traveler
I have taken two tours [with Image Tours], the Scandinavian & Baltic Highlights and the Heart of Europe and loved both of them.
Colleen & Stephen Tompkins

Scandinavia & Baltic Highlights Tour - Jun-2025

Verified Traveler
The Scandinavia & Baltic Highlights tour was amazing! Meeting new people, creating unforgettable memories, and seeing the beauty of the world.
Reva & Jim Davis

World War II Memorial Tour - Jul-2025

Verified Traveler
Our Tour Manager was personable, knowledgeable, and a good leader. A big thank you.
Beverlene & Deveroux McDonald

TREASURES OF ITALY TOUR - May-2024

Verified Traveler
This was our third time traveling with this tour group. Our expectations were met and will travel with them again.
Cynthia & Simon Geisler

HEART OF EUROPE® GRAND TOUR - May-2024

Verified Traveler
The entire trip was amazing. More than we expected. We have told so many people about Image Tours.
Carol Jasak

HEART OF EUROPE® circle tour - Jun-2025

Verified Traveler
Having never been on a bus tour, I did not know what to expect. Was so impressed that we will certainly be doing another one.
Susan & Larry Joseph

World War II Memorial Tour - Jun-2025

Verified Traveler
Amazing World War II European tour led by our Tour Manager. If you’re a World War II history buff, this trip is for you.