A Tradition of Excellence
Since 1939

Roelof Postmaa, Sr., an educator and sports coach in The Netherlands, became involved with tour planning in 1939, while taking students on trips from the Netherlands to other parts of Europe. As the interest grew, the parents asked to join these trips. Recognizing people’s need for guidance in planning their travels, Mr. Postmaa developed a successful business hosting tours throughout Europe. He firmly believed that travel broadens one’s horizon and enriches one’s mind.

Mr. Postmaa’s son, Roelof Jr., began assisting his father in the family business while still in high school. During a student exchange program, Roelof Jr. (known as “Rudy” in the USA) came to realize there was an interest for European touring in the USA. Rudy opened an office in Grand Rapids, Michigan in 1960, organizing the company’s signature HEART OF EUROPE ® tour for groups such as schools, alumni, students, choirs, orchestras, marching bands, churches, and employee associations.

In 1986, the company began partnering with travel agencies to offer their escorted Europe tours to the general public, thereby becoming firmly established throughout the United States. By the summer of 1989 Rudy’s daughter, Monique, was working full time, running the day-to-day operations, bringing the third generation of the founding family into the business. Then in 2002, Monique and her husband, Mike (who had been managing Image Tours’ sales efforts since 1995), took over leadership of the business and continued to offer European tours through travel agency partners, in the model established by Monique’s father.

Since December of 2023, Image Tours has been led by Patrick McIntyre, who along with his wife, Beth, purchased the business from Monique and Mike, continuing the legacy of being a family-owned and operated company. Patrick and Beth, along with all the Image Tours associates, continue to be dedicated to the core value of Image Tours of providing Superior Value with a Personal Touch. Thanks to this dedication, Image is often praised by both travelers and travel agents for courteous service, meticulous traveler preparation, and flawless execution of its tours. Our HEART OF EUROPE ® tour has been running annually since 1960 and has been enjoyed by thousands of travelers looking for an introduction to the old world of Europe at a great value. In addition to the HEART OF EUROPE ® tour, Image Tours offers several other fine European tours (browse our tours).